Our creative drawings play a vital role in branding, storytelling, and marketing through decoration, interpretation, or visual explanation of a text, concept, or process. They are visuals that add elegance, a custom feel, and a personalized touch. Branded logos are a powerful communication mechanisms that create a profound, long-term impact on the human mind. By creating custom sketches, a unique design is created that helps prospective customers automatically recognize and associate with your company’s identity. Here, we look at what illustrations are and their uses.

Different types of illustrations differ depending on the style and technique used. Broadly, they can be classified either as traditional or modern. Traditional Sketches refer to hand drawn or made mainly by hand. On the other hand, modern designs are a result of using digital artists such as adobe CorelDraw, Photoshop, etc.

Modern include:

• Freehand digital
• Vector graphics

Traditional include:

• Pencil Sketchs
• Charcoal
• Woodcutting
• Lithography
• Watercolor
• Gouache
• Metal etching
• Pen and ink
• Acrylics
• Collage

Uses:

There are several ways through which branded logos can be used, including:

• Children books
• Graphic novel & comics
• Concept art
• Advertising & marketing
• Branding & logo
• Books, publications & editorials
• Packaging